Made in Europe

In the World.

Taste of Europe is an innovative phygital iTV multi-channel promo-sales & distribution platform dedicated to promoting and distributing Food & Beverage products made across Europe to international Ho.Re.Ca (Hotel, Restaurant, and Catering) and GDO (Large-Scale Retail) markets.


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To support European agri-food companies by providing an integrated procurement and distribution system

This platform manages all procedures and operations directly on site, encompassing everything from negotiation to transaction, logistics to distribution, and promotion to the construction and consolidation of corporate brands in various international markets.

  • Foster sustainable and efficient business practices.
  • Ensure the highest standards of quality and authenticity for European food and beverage products.
  • Expand the reach and visibility of European culinary traditions and heritage.
  • Build long-lasting relationships between European producers and international buyers.
  • Create a seamless and transparent supply chain that benefits both producers and consumers.
  • Enhance the economic growth of the European agri-food sector by tapping into new and emerging markets.

XCorners on international markets

Taste of Europe establishes dedicated XCorners in various international markets, serving as showcases for European Food & Beverage products. 

These XCorners facilitate direct engagement with customers, providing a unique European culinary & food experience. 

They enhance brand visibility and consumer awareness through localized presence. The network includes an exclusive Taste of Europe XCorner, offering interactive experiences with the products.

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Operational Sales and Distribution Tool

Taste of Europe focuses on selecting the best producers and brands, ensuring top-quality offerings

It collaborates with leading channels and buyers through strategic partnerships. 

The platform utilizes specialized infrastructure to manage all aspects of the supply chain, including negotiations, transactions, logistics, and promotions, ensuring efficient operations and effective market reach.

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Support for European Agri-Food Companies

Taste of Europe assists in promoting European agri-food products internationally and helps build and consolidate corporate brands across different markets. 

The platform leverages strategic marketing, partnerships, and advanced promotional tools to enhance brand visibility and reputation, ensuring European producers can effectively reach and engage with a global audience.

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Integrated Procurement and Distribution

Taste of Europe provides a comprehensive system to manage all operational aspects, from negotiation to transaction

The platform facilitates logistics and distribution with advanced solutions such as warehousing, inventory management, and transportation services. 

By optimizing routes and partnering with reliable shippers, Taste of Europe ensures efficient and timely delivery of products to international markets.

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Promotion & Defense of Geographical Denominations

A key focus of Taste of Europe is the promotion and defense of the geographical denominations that define the Europe's most esteemed Food & Beverages. 


We are dedicated to preserving the integrity and heritage of these designations through.

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Join to Taste of Europe Alliance to start your action

Expand your market reach globally by activating the exclusive ITV distribution!